The function might appear cool to somebody who hasn't used a camera before. However, it has value apart from convenience. I have found use for the zoom in art pieces. I also made use of angles, such as shooting straight up in a building. However, I tried to move the camera as much as possible. These techniques are fine when you're generating an art video, but shouldn't be used for video that is .
I also noticed that he was willing to tackle issues that were popular for other entertainers to deal with, such as starvation in Africa with the hit song,"We Are the World" but also topics that hadn't become popular yet, such as the environment. That was apparent in Michael's video,"Earth Song." This video was crucial in showing just how much damage we have been doing to this world and the need to wake up and stop the destruction.
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Green screen is not new technology, of course! Technology his comment is here has ramped up the use of green screen in entertainment and news, but there is a place in the corporate world for it as well. Adding in a certain background and keying out the screen can set the mood for your movie. You have so many more choices for backgrounds that what you're most likely to find a corporate office around.
Not everything Michael Jackson did was serious. You can see in several videos that he was truly having fun being an entertainer. That is how he made his effect.
While there are ways of accomplishing some of this. Early in the process you simple can't beat going to people's sites that are related to yours. Joining in conversations on blogs and forums, and generally being an advantage to the discussions. Using your name and a connection back to your site where possible.
Clients will think that they are all employees, providing the illusion that you are a bigger company that you are and will be impressed.